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HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <backlinks gblcontinue="0|Main_Page|595" />
  </query-continue>
  <query>
    <pages>
      <page pageid="26" ns="0" title="FairShares Model" contentmodel="wikitext" pagelanguage="en-gb" touched="2019-03-13T15:46:33Z" lastrevid="3738" counter="71162" length="13686" />
      <page pageid="28" ns="0" title="Background" contentmodel="wikitext" pagelanguage="en-gb" touched="2014-03-20T01:16:17Z" lastrevid="3069" counter="10600" length="2356" />
      <page pageid="29" ns="0" title="Social Licence" contentmodel="wikitext" pagelanguage="en-gb" touched="2014-02-07T07:38:09Z" lastrevid="86" counter="4365" length="434" new="" />
      <page pageid="30" ns="0" title="Social Enterprise Europe" contentmodel="wikitext" pagelanguage="en-gb" touched="2019-12-11T17:30:21Z" lastrevid="3762" counter="7155" length="632" />
      <page pageid="110" ns="0" title="FairShares Articles of Association" contentmodel="wikitext" pagelanguage="en-gb" touched="2019-03-01T06:47:16Z" lastrevid="3730" counter="12155" length="2094" />
      <page pageid="121" ns="0" title="Model constitutions" contentmodel="wikitext" pagelanguage="en-gb" touched="2018-01-01T22:13:48Z" lastrevid="3565" counter="8223" length="1051" />
      <page pageid="495" ns="0" title="Co-operative and Social Enterprise Support Ltd" contentmodel="wikitext" pagelanguage="en-gb" touched="2014-02-16T14:50:04Z" lastrevid="2833" counter="3409" length="861" />
      <page pageid="521" ns="0" title="What&#039;s New in V2.0?" contentmodel="wikitext" pagelanguage="en-gb" touched="2019-01-28T16:26:10Z" lastrevid="3684" counter="9442" length="1423" />
      <page pageid="593" ns="0" title="Initial Social Audit" contentmodel="wikitext" pagelanguage="en-gb" touched="2019-01-28T16:07:23Z" lastrevid="3680" counter="8755" length="1068" />
      <page pageid="594" ns="0" title="Initial Participation Audit" contentmodel="wikitext" pagelanguage="en-gb" touched="2015-05-09T15:46:45Z" lastrevid="3204" counter="5687" length="1158" />
    </pages>
  </query>
</api>