You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <links gplcontinue="1|0|FairShares_Planner" />
  </query-continue>
  <query>
    <pages>
      <page pageid="28" ns="0" title="Background" contentmodel="wikitext" pagelanguage="en-gb" touched="2014-03-20T01:16:17Z" lastrevid="3069" counter="10664" length="2356" />
      <page pageid="648" ns="0" title="Directory of FairShares Resources" contentmodel="wikitext" pagelanguage="en-gb" touched="2019-06-05T08:24:01Z" lastrevid="3760" counter="2864" length="189" />
      <page pageid="23" ns="0" title="FairShares Association" contentmodel="wikitext" pagelanguage="en-gb" touched="2019-04-07T17:20:18Z" lastrevid="3743" counter="19523" length="2730" />
      <page pageid="25" ns="0" title="FairShares Brand" contentmodel="wikitext" pagelanguage="en-gb" touched="2019-01-28T15:47:03Z" lastrevid="3677" counter="88317" length="10338" />
      <page pageid="651" ns="0" title="FairShares Commons" contentmodel="wikitext" pagelanguage="en-gb" touched="2021-02-03T18:23:46Z" lastrevid="3975" counter="19993" length="4630" />
      <page pageid="592" ns="0" title="FairShares Diagnostics" contentmodel="wikitext" pagelanguage="en-gb" touched="2018-01-20T07:58:27Z" lastrevid="3600" counter="12847" length="3468" />
      <page pageid="27" ns="0" title="FairShares Glossary" contentmodel="wikitext" pagelanguage="en-gb" touched="2021-02-12T16:21:17Z" lastrevid="3998" counter="19957" length="2370" />
      <page pageid="620" ns="0" title="FairShares Institute" contentmodel="wikitext" pagelanguage="en-gb" touched="2019-01-28T15:06:55Z" lastrevid="3675" counter="5556" length="1093" />
      <page pageid="615" ns="0" title="FairShares Labs" contentmodel="wikitext" pagelanguage="en-gb" touched="2018-12-01T23:10:15Z" lastrevid="3670" counter="8781" length="2362" />
      <page pageid="26" ns="0" title="FairShares Model" contentmodel="wikitext" pagelanguage="en-gb" touched="2019-03-13T15:46:33Z" lastrevid="3738" counter="71162" length="13686" />
    </pages>
  </query>
</api>