Videos

Looking at social enterprise through a FairShares lens…

This page contains useful video resources to help you communicate the need for, and value of, the FairShares Model.  We have divided them into beginner, intermediate and advanced sections.

How Do I?

We have a separate page of helpful ‘How do I?’ videos to help you enrol on FairShares courses, use the FairShares rules generator, social auditing tools and diagnostics.  This page provides a series of beginner, intermediate and advanced video resources to support your learning about the FairShares Model.

Beginner

1. From Mass Mosaic to AnyShare Society (2 mins)

The evolution of modern corporations (Language: English)

In this video, Rob Jameson who was co-founder of the world’s first internet FairShares Company (anyshare.coop) – explains why he and Eric Doriean adopted the FairShares Model when they attempted to convert Mass Mosaic to AnyShare Society (no longer trading).

 

2. Co-op Exchange – Video 1  (1 min)

The end of poverty. Welcome to Co-op Exchange (Language: English)

In this video, you meet Lam who is one of the 6 billion people in the world who lives on less that $10 a day. The need for more co-operatives to help Lam out of poverty is explained. This video (and the next two) have been prepared by staff from VME Retail Systems Ltd ahead of the launch of a new smartphone app and company.

(VME Retail Systems Ltd is converting to FairShares, and Co-operative Exchange Ltd will be established as a new FairShares Company).

 

3. Co-op Exchange – Video 2  (1 min)

For the 1%, there are lots of ways to invest (Language: English)

In this second video, the case for a Co-op Exchange is established by looking at Lam’s life situation in more detail. She does not have the savings needed to invest in stock markets and investment funds. How can Lam participate in the wealth she and her friends help to create?

 

4. Co-operative Exchange – Video 3  (1 min)

Lam creates a FairShares Worker Co-operative (Language: English)

In this third video, Lam and her friends end their own exploitation by setting up a FairShares Worker Co-operative. They use Co-op Exchange to find 5,000 investors, open a factory and make a surplus. The surpluses are distributed according to FairShares principles to ensure that the 1% cannot gain control of their enterprise or extract a disproportionate share of the wealth created.

 

Imagine using Co-op Exchange to fund thousands of FairShares companies to distribute household goods?  Welcome to LocoSoco…

 

5. The History of Great Ideas – Video 1 (2 mins)

How about this for a great idea? (Language: English)

In this video, LocoSoco introduce their idea for transforming supply chains and the way we buy eco-friendly household goods. By creating thousands of local FairShares social enterprises and reducing the cost of household goods by purchasing them through a jointly-owned web platform, we can spread wealth into communities whilst contributing to sustainable development.

 

6. FairShares Labs (3 mins)

FairShares Labs, by VSBI (Language: German)

In this German language video, the idea of a FairShares Lab is introduced. The need for four stakeholder groups and the importance of the relationships between them is expressed through the metaphors of head, heart, arms and legs.

 

7. Mondragon Co-ops and the FairShares Model – Video 1 (5 mins)

The origins of the FairShares Model and four early adopters (Language: English)

In this clip, Prof Rory Ridley-Duff explains the importance of the Mondragon Co-ops in the Basque region of Spain in affirming the importance and viability of multi-stakeholder co-ops. He then explains how four early adopters of FairShares – AnyShare Society, The Human Needs Project, Resonate Co-operative Ltd and  EvoluteSix Ltd – are applying multi-stakeholder design principles.

 

Intermediate

1. Why do we need a FairShares Model at all? (20 mins)

https://www.youtube.com/watch?v=k0-K5gKorZ4

Graham Boyd repeats his talk to the Royal Society for Arts (RSA) in April 2020 on the need for a FairShares Commons.  Using the metaphor of apartheid (applied to business), Graham articulates the deep divisions that our current approach to business cannot overcome.  The combination of the Adaptive Way and FairShares Commons are needed to create generative businesses that take seriously the to distribute wealth and power to all contributors of capital (whether in the form of human, social, natural, manufacturer, intellectual or financial).

 

2. Why do we need a FairShares Model at all? (7 mins)

Wealth Inequality in America (Language: English)

This short video helps to start a debate about the shortcomings of neo-liberal doctrine, and its role in widening wealth and power inequalities. By exposing the scale of inequality (and social injustice) in a compelling way, ‘The Case for FairShares‘ is established.

 

3. Sustainable Development – Video 1 (21 mins)

The Story of Stuff (Language: English)

In this video, Annie Leonard discusses her research on supply chains.  She exposes the harm that ‘planned obsolescence’ does to the environment, people and wider society then argues for a shift from a linear to a circular economy.

 

4. Redesigning the Economy with Free (FairShares) Companies – Graham Boyd (45 mins)

Redesigning the Economy with Free Companies That Cannot Be Bought or Sold (Language: English)

In this video, Graham Boyd – the founder of FairShares company EvoluteSix Ltd – explains how to redesign organisations and the economy to fully develop people.  To help his argument, he interviews Jack Reardon, Rory Ridley-Duff and Henry Leveson-Gower. They discuss problems in the way existing companies are designed, and propose how to redesign them using FairShares principles.

Advanced

1. 2018 ‘Train the Trainer’ Video for FairShares Labs, created by the FairShares Institute (30 mins)

 

 

 

 

The Relevance of FairShares (Language: English)

In this video for Day 2 of the FairShares Labs ‘Train the Trainer Course’, Prof Rory Ridley-Duff explains the relevance of the FairShares Model. Cooperative models of social enterprise effectively counter widening inequalities in society and ‘The 1% Problem’. Using numerous examples of FairShares early adopters (AnyShare, Evolutesix, Co-op Exchange, LocoSoco, Human Needs Project and Resonate) Prof Ridley-Duff shows how FairShares is a vehicle that contributes to sustainable development, and can help the UN initiative to eradicate poverty by 2030.

 

2. 2018 UK Society of Co-operative Studies Conference, at Sheffield Hallam University (60 mins)

Diversity, Co-operation and the FairShares Model (Language: English)

In his inaugural professorial lecture, Prof Rory Ridley-Duff sets out the meaning of co-operative social entrepreneurship and the way the FairShares Model provides a set of values, principles and practices for the creation of a more mutual, democratic and inclusive economy.

 

3. Sheffield Business School/FairShares Association (43 mins)

The Complete Guide to FairShares  (Language: English)

In this primer on the FairShares Model, Prof Rory Ridley-Duff explains FairShares values and principles and the rationale behind enfranchising founder, labour, user and investor members. He challenges the argument that existing single-stakeholder companies, charities and co-operatives are ‘simpler’ than FairShares by exposing their inability to deal with complexity, and the complications they face using contracts to recruit ‘other’ stakeholders.

4. EMES International Research Conference – Keynote (21 mins)

In this keynote to the Opening Plenary of the 2019 EMES International Research Conference on social enterprise, Prof Rory Ridley-Duff explains ‘six forms of wealth’ that provides lens to evaluating and understanding the value creation of social enterprises. Using the case study of Resonate Co-operative Ltd, he shows how the application of the FairShares Model to create co-operative social enterprises increases alignment with sustainable development, and addresses poverty and inequality across society.

Wealth, Social Enterprise and the FairShares Model (Language, English – with subtitles)