Early Adopter Information
You can find out who has adopted, is planning to adopt, and supporting FairShares by looking at Annexes 2 – 5 of the FairShares Labs document above.
Below, we look at how FairShares came about.
STIR Magazine, Issue 7, 2014
Below, we reproduce an article by Dr Rory Ridley-Duff in STIR Magazine that discussed the links between FairShares, ‘old co‑operativism’ and ‘new co-operativism’. It positions the FairShares Model as part of the latter. In the article, he refers to the influence of four important cases (which would be at FairShares Level 2 against our auditing standards). Study of these cases catalysed the formation of the FairShares Association and led to the formalisation of the FairShares Model.
You may want to read about recent cases of the adoption of FairShares in this book chapter.
New Co-operativism and the FairShares Model
The Benefit of Hindsight
With hindsight, it’s possible to see these examples as some of the social incubation hotspots of new co‑operativism. Before the late 1990s, worker ownership in the UK was dominated by an interpretation of Rochdale Principles at the Industrial Common Ownership Movement, based on a £1 membership fee (conveniently ignoring the fact that £1 in 1844 would now be equivalent to about £500). Unlike early co‑operatives that paid as much as 10p in the £1 as a dividend, reward systems were largely based on wages. David Erdal, like myself, had visited the Mondragon Co-operatives where workers invest up to 15% of their first year salary on membership and receive up to 70% of surpluses as credits to a co-operative bank account. Democratic Business Ltd —created by Guy Major and Gavin Boby— also expected investments by the workforce. They designed a system for issuing voting shares for labour contributions and profit shares for financial contributions with an ingenious mechanism for ‘value added sharing’ amongst stakeholders based on share issues rather than bonus payments. As at Mondragon, this was designed to increase working capital and reduce the cost of making new investments. From 1999 to 2012 these ideas were mixed with ideas in model rules created by Geof Cox (Stakeholder Model, Common Cause Foundation), Morgan Killick (NewCo Model, ESP Projects Ltd) and myself (Surplus Sharing Model, for Social Enterprise Europe). In 2012, these results were branded as the FairShares Model and the FairShares Association was created to support professional development and make intellectual property available to educators, consultants and entrepreneurs.
Founder shares are issued for the entrepreneurial effort needed to bring an organisation into existence, and Labour Shares are issued to people engaged in the production side of the business. This might be producers (in an agricultural/artisan co-operative) or employees (in a co‑owned business). User Shares are issued to consumers who trade regularly with the enterprise or who are regular beneficiaries / users of its services. Lastly, Investor Shares are issued to any person (natural or legal) contributing or creating patient capital. Many are destined to end up in the hands of producers and consumers because a FairShares constitution guarantees that half the capital gain is distributed as Investor Shares to recognise that capital is created by their interactions with each other.
Figure 1 – The FairShares Approach
Copyright 2014, Rory Ridley-Duff and Mike Bull, Creative Commons 4.0 Licence, BY-NC-SA
In the previous epoch of co-operativism (from 1844 to 1978), the notion of a common bond was framed through the needs of a single stakeholder. As Edgar Parnell explains:
“Members of the common bond group are those the enterprise was established to serve…for example: in a consumer co-operative, the common bond will be that they are all consumers; in an agricultural co-operative, all are farmers; in a credit union or building society, all savers and borrowers; and in a tenants’ housing co-operative, all are tenants.”
Parnell, E. (2011) Co-operation: The Beautiful Idea, p. 13
The problem with this arrangement is that ‘other’ groups are then treated as subservient to the needs of those with a pre-defined common bond, producing destructive side-effects. For example, recognising that consumer co-operatives could treat labour in much the same way as other private sector employers, Peter Davies wrote a book on human resource management to help improve their labour relations. Similarly, before crowd-funding and community share issues, co-operatives were frequently hostile to ‘outside’ investors. Co-operation might —as Parnell claims— be a beautiful idea but it becomes ugly when it institutionalises a system of mutual distrust and ignores the common bond that is forged through joint action and shared experiences.
The limitations of old co-operativism, therefore, stem from an ongoing insistence that non-members must behave as philanthropists. The logic goes something like this, “Yes, you can work here so long as you accept that consumers come first” (i.e. that workers must be tacit philanthropists). Alternatively, “Yes, you buy from us so long as you accept that profits go to producers” (i.e. consumers must be tacit philanthropists). More recently, I’ve encountered the following attitude, “Yes, you can invest in us so long as you do not expect a return any time soon, if ever” (i.e. that community capital is seen as a quasi-donation rather than an investment choice).
New co-operativism (1978 – now) places more emphasis on a shared return and solidarity between stakeholders, and places less emphasis on meeting the needs of a single stakeholder. Marcelo Vieta highlights five characteristics:
- Responses by working people and grassroots groups to the crisis of neo-liberalism;
- Innovations in meeting needs, uninhibited by pre-existing co-operative sentiments;
- New approaches to wealth distribution that observe sustainable development constraints;
- More horizontal labour relations, and more egalitarian schemes for allocating surpluses;
- A stronger community orientation, with social objects and community development goals.
While guided by ICA Principles, Vieta looks to Kropotin’s works to define new co-operativism as the:
“…innumerable forms of collective economic practices and social values that are rooted in mutual aid amongst ourselves…”
The acceptance of multi-stakeholder co-operativism marks a substantial change: Josef Davies-Coates called this an open co-operative movement, and notes that Ed Mayo regards this as “an idea whose time has come.” This model not only forges a common bond through the passive accident of a shared demographic or social characteristic, but also through acts of political activism. Italian social co-operatives actively integrated state, beneficiaries, workers and carers in pursuit of a more socially just care system. Mondragon’s Co-operative Bank (Caja Laboural) and retail chain (Eroski) integrated both worker and consumer membership into their ownership and governance processes in pursuit of socio-economic transformation.
The FairShares Model suggests integrating (social) entrepreneurs, producers, consumers and (social and community) investors. With these changes, the common bond is understood and experienced differently. Whilst it may pre-exist in a situation or shared characteristic, it also exists in the shared experience of creating alternatives to neo-liberalism. It is based on common bonds that emerge from the application of a multi-stakeholder ownership, governance and management system to social enterprise development. The benefits sought and interests protected are different rather than the same, but the spirit of co-operation remains the same — to create an economy based on mutual aid rather than market competition.
Dr Rory Ridley-Duff is Reader in Co-operative and Social Enterprise at Sheffield Business School, Research Fellow of Oxford Brookes University and a member of the EMES International Research Network. He is currently a director of Social Enterprise International Ltd where he co-founded the FairShares Association with Cliff Southcombe, Nicci Dickens and Steve Wagstaff. He has authored numerous books and papers on co-operative social enterprises and received two awards for outstanding research (see www.roryridleyduff.info).